Concept manufacturing hall with copper-orange excavators and tall factory windows
ABOUT STRATA / AN INDUSTRIAL BRAND CONCEPT

PROGRESS,
BY DESIGN.

A considered approach to machines, materials and the work ahead.

Discover our perspective
FORM. FUNCTION. FORWARD.MANUFACTURING / VISUAL STUDY
01 / OUR PERSPECTIVE

Strength has
a purpose.

STRATA is a concept for a modern engineering brand. A belief that capable equipment and considered design belong together.

We explore the relationship between precision, power and the people behind the controls. Every surface, connection and interaction has a purpose.

From compact machines for constrained sites to larger equipment for demanding work, the collection brings one deliberate perspective to different scales.

  1. 01

    Purpose

    Begin with the work, the environment and the people who operate the machine.

  2. 02

    Precision

    Make connections, controls and essential information clear and deliberate.

  3. 03

    Continuity

    Consider configuration, documentation and support as part of the same conversation.

02 / MATERIAL & ASSEMBLY

Strength begins
at the connection.

From structural plates to pin interfaces, every connection contributes to the way a machine works. Our design perspective begins with material, geometry and the relationship between components.

Copper-orange structural plates and machined excavator pivot connection
THE CONNECTION / ENGINEERING DETAILILLUSTRATIVE DESIGN STUDY

Structure

Material selection, geometry and the demands of the working cycle.

Assembly

Component fit, interface alignment and access for service.

Configuration

Machine, attachment and application considered together.

Gloved hands checking a steel pivot pin with a mechanical micrometer
PRECISION / VISUAL STUDY
03 / QUALITY IN THE DETAILS

Details deserve
a closer look.

A clear specification needs a clear review process. Define the checks, records and handover information that matter for the exact machine and project.

  1. 01

    Dimensional review

    Confirm relevant interfaces, tolerances and attachment fitment.

  2. 02

    Functional review

    Agree the operating checks for the proposed configuration.

  3. 03

    Documentation

    Request the equipment details and supporting records for your destination.

04 / THE PROJECT PATH

From the first brief
to working life.

A useful project conversation connects equipment, delivery and ownership. Agree the details at each step.

  1. 01

    Define the brief

    Application, quantities, destination and important site constraints.

  2. 02

    Confirm the setup

    Review machine specifications, attachments and the proposed scope.

  3. 03

    Plan the handover

    Agree timing, logistics, documentation and acceptance requirements.

  4. 04

    Prepare for ownership

    Discuss parts, maintenance information and the support arrangement.

Explore parts & support
ONE DESIGN LANGUAGE

Considered.
At every scale.

Explore the collection by size. Start with the site requirements, then review the specific model.

STRATA is an independent brand concept. Manufacturing imagery, products and specifications are illustrative.

LET’S GET TO WORK

A considered machine.
A shared ambition.

Bring your application, your questions
and the work you have in mind.

Start a conversation