FOVOYA / SERVICES
Websites that move your business forward.
Design, development, growth and ongoing support — built around your business.
01 / Design & build
Custom website design
Distinctive design. Clear purpose.
Custom WordPress websites that present your business clearly and help visitors get in touch.
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Content structure
We organise your pages and messages around the questions your audience needs answered.
Visual design
Typography, colour and layout give your website a distinctive, consistent voice.
WordPress development
A responsive WordPress build makes the design usable across screens and straightforward to update.
For a first website, a new brand or a new line of business.
02 / Design & build
Ecommerce website design
A clear path from product to purchase.
Shopify and WooCommerce stores with considered product pages, browsing and checkout.
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Products presented clearly
Give each product the information and imagery it needs. We consider product details, options, sizing or specifications so customers can understand what they are choosing before adding it to their bag.
A connected shopping experience
Browsing, product selection, the shopping bag and checkout are considered together. Navigation and page layouts help customers move between these stages with a consistent visual language and clear information.
A workable store setup
The platform and catalogue structure should suit the way you sell. We plan products, collections and the agreed store settings around your range, operating needs and available account services.
For brands starting to sell online or improving an existing store.
03 / Design & build
Website redesign services
A website that fits your business today.
Rethink your website’s structure, design and usability, with a plan for moving existing content.
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Understand the existing site
Review the current pages, navigation and important visitor tasks. We identify where the experience becomes unclear, what content still matters and which parts of the website are worth carrying forward.
Rebuild the information hierarchy
A redesign is an opportunity to organise the website around today’s priorities. We rethink page relationships, messages and actions so the updated site presents the business in a clearer way.
Plan a careful transition
Existing content, page addresses and essential features need a place in the new structure. We plan migration and launch checks alongside the design, rather than leaving those decisions until the end.
For dated design, hard-to-find content or a website your business has outgrown.
04 / Growth
SEO & GEO services
Help the right people find your website.
Technical SEO, useful content and structured data to support discovery in search and AI answers.
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Technical foundations
Improve site structure, page information and internal links so search engines can understand your content.
Useful content
Organise useful content around the questions your customers actually ask.
AI visibility
Use clear business information and suitable structured data to support discovery in AI answers.
For websites investing in organic visibility and relevant enquiries.
05 / Growth
Paid advertising
Connect the campaign to the next step.
Google and Meta campaigns, landing pages and tracking planned around your business goals.
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Start with the offer
Clarify who the campaign is for, what you want to communicate and what action matters. Choose a focused objective before deciding how the budget should be used.
Keep the message connected
The ad and the landing page should feel like the same conversation. Align the headline, visual direction and next step, so a click leads somewhere relevant and understandable.
Measure what matters
Plan the events and enquiries that need to be measured. Review the available evidence alongside the audience, creative and page experience, rather than relying on a single headline metric.
For a launch, a focused offer or a new audience.
06 / Growth
Content writing
Clear words. A voice of your own.
Website copy, landing pages and articles shaped around your audience and your brand’s voice.
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Understand the reader
Start with the people you want to reach, the questions they bring and the information they need. A clear message begins with understanding what matters to them.
Build the message
Decide what the page needs to say first, what supports the main point and which details belong elsewhere. Give each heading and section a specific job in the story.
Write for the page
Words need to work with the layout and the task. Shape headlines, body copy and small interface labels so visitors can scan, understand and find a relevant next step.
For new pages, unclear messaging or content that needs direction.
07 / Tools & support
Custom web tools
Turn questions into useful answers.
Custom calculators, product selectors and forms for quotes, comparisons and project enquiries.
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Define the decision
Start with what a visitor needs to decide, which inputs matter and what a useful answer should include. Keep the logic clear before designing the interface.
Shape the interaction
Give each question a clear place in the flow. Labels, validation and results should help people complete the task on a phone as comfortably as on a larger screen.
Connect the next step
A result may lead to a shortlist, an enquiry or a conversation. Plan what happens afterwards and which details need to reach you, with any connections agreed in advance.
For quoting, comparing options or collecting the right project details.
08 / Tools & support
Website maintenance services
Good care, beyond the launch.
Updates, backups, technical support and hosting help for the day-to-day care of your website.
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Keep the website current
Review the software and routine updates the website depends on. Plan changes with the existing setup in mind, and check important pages and functions after the work is done.
Look after the working baseline
Understand how the website is backed up and what is needed if something goes wrong. Confirm the arrangements, responsibilities and recovery options, rather than leaving them unclear after launch.
Support everyday use
Small content changes, unexpected errors and hosting questions can interrupt the working day. Give these requests a clear route, and separate routine care from larger design or development projects.
For businesses that need ongoing help with their website.
Have a project in mind?
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