06 / Growth
Content writing
Clear words. A voice of your own.
Website copy, landing pages and articles shaped around your audience, your offer and the way you want to be understood.
Let’s talk
For a message that needs a clearer shape.
A useful starting point for a new website, a page that says too much or content that no longer reflects what your business offers.
Understand the reader
Start with the people you want to reach, the questions they bring and the information they need. A clear message begins with understanding what matters to them.
Build the message
Decide what the page needs to say first, what supports the main point and which details belong elsewhere. Give each heading and section a specific job in the story.
Write for the page
Words need to work with the layout and the task. Shape headlines, body copy and small interface labels so visitors can scan, understand and find a relevant next step.
What we deliver
Give every page a clear message and a reason to keep reading.
- Content structure
- A plan for page topics, key messages and section order, based on the material and business goals we review together.
- Website copy
- Headlines, introductions, service descriptions and calls to action written to fit the page structure and brand voice.
- Landing page copy
- Focused messaging for a particular offer or audience, connecting the reason for visiting with a clear and relevant action.
- Articles and search content
- Useful articles or supporting content based on a topic, audience need and editorial direction, with factual input checked.
Page count, source material, language, research needs and the review approach are agreed before writing. Business facts and specialist claims are confirmed with you.
Before we begin.
A few practical details before we start.
Can you work from rough notes?
Yes. Notes, existing pages, presentations and customer questions can all help us understand the business. We review what is available, identify the missing information and agree a direction before drafting.
Is copywriting included in website design?
The project scope will make that clear. Some websites begin with approved copy; others need content structure, rewriting or new writing. We identify the work needed before the design and development plan is confirmed.
Can the content support SEO?
We can shape useful content around relevant topics and search intent, while keeping it clear for readers. This supports the wider website and SEO work, but does not guarantee a particular search position.
How do we review the writing?
We agree a review approach before starting, including who provides feedback and which material needs checking. Feedback is brought together so revisions respond to a clear direction rather than conflicting comments.
Tell us what needs saying.
Send the page, notes or idea you are working with. We can help define the message and the content needed to express it.