07 / Tools & support
Custom web tools
Useful answers, built into your website.
Custom calculators, product selectors and forms that help visitors compare options, estimate needs and send better enquiries.
Let’s talk
For the questions that keep coming back.
When customers need to compare products, estimate a project or share specific requirements, a focused tool can make the next conversation more useful.
Define the decision
Start with what a visitor needs to decide, which inputs matter and what a useful answer should include. Keep the logic clear before designing the interface.
Shape the interaction
Give each question a clear place in the flow. Labels, validation and results should help people complete the task on a phone as comfortably as on a larger screen.
Connect the next step
A result may lead to a shortlist, an enquiry or a conversation. Plan what happens afterwards and which details need to reach you, with any connections agreed in advance.
What we deliver
Turn a repeated question into a useful interaction.
- Calculator logic
- inputs, formulas and result rules, with examples that help you check the output before the tool goes live.
- Selection flow
- Questions, options and recommendations arranged around the criteria your customers use to choose a suitable product or service.
- Interface and development
- A responsive interface built for the website, including useful input validation and clear loading, result and error states.
- Enquiry handover
- A defined next step that carries relevant selections into a form or another part of your existing workflow.
Estimates and recommendations depend on the rules and information supplied. Integrations, saved accounts and unusual data requirements are reviewed and scoped before development.
Before we begin.
A few practical details before we start.
Can a tool provide an instant quote?
It can produce an estimate when your pricing rules can be expressed clearly. We first confirm the inputs, exceptions and wording, so visitors understand what the result includes and when a final quote is still needed.
Can it be added to my existing website?
Often, yes. We review the current platform, theme and any systems the tool needs to connect with. That review determines whether it fits within the site or needs a separate, connected implementation.
What do you need from me?
A description of the decision, the inputs customers can provide and a few examples of the expected results. Existing spreadsheets, product criteria and repeated customer questions are useful starting points.
Will it need maintenance?
The calculation rules, product information or connected services may change over time. We agree how updates should be handled and what support is needed, so ownership is clear after launch.
What could your website help people decide?
Tell us about a repeated question or a task your customers find difficult. We can work out whether a focused web tool is a useful next step.