Home fragrance ecommerce website
LUMA SCENT
A quieter approach to online shopping. Warm imagery, scent descriptions and considered collections help visitors explore home fragrance at their own pace.
Explore the websiteWebsite design by Fovoya
Design direction
Give the collection a mood.
Warm neutrals and natural-light product photography establish an intimate, editorial feel. Candles, diffusers and room sprays share the same visual language, so the collection reads as a whole rather than a set of unrelated product tiles.
Design details
Balance atmosphere with information.
Scent notes and product details give visitors more to work with than an image alone. Categories and filters offer a practical way through the collection, while scent guides and the brand story add context. Typography and spacing help these different kinds of content sit comfortably together.
What to explore
Try the browsing experience.
Browse a collection, use the available filters and open a product page. Then explore a scent guide to see how editorial content can support product discovery. This experience focuses on the storefront design and browsing flow; there is no need to place an order to explore it.
What could this mean for your website?
Tell us what you liked and what your business needs.