Industrial equipment website
STRATA
A structured way to explore industrial equipment, from the first impression of a machine to the details that help visitors compare their options.
Explore the websiteWebsite design by Fovoya
Design direction
Scale with a sense of order.
Copper-orange machinery stands out against expansive quarry imagery. The photography conveys scale, while the page structure gives visitors a steady route through the information. Visual impact opens the conversation; clear navigation keeps it moving.
Design details
Make comparison easier to follow.
Machine details, model comparison and attachments address different parts of the selection process. Applications and a buying guide add context around those options. The structure connects product specifications with the questions someone may have before making an enquiry.
What to explore
Move between the options.
Explore a machine, review the comparison view and look at related attachments or applications. Pay attention to how the site groups information and carries the industrial visual direction into the more detailed pages. These are the moments where product presentation becomes a useful browsing experience.
What could this mean for your website?
Tell us what you liked and what your business needs.